Seeking food-focused and Gen Z creators for a General Mills event! 🧑‍🍳

General Mills 🇺🇸
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Application Due
January 27, 2025
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Collaboration Description

#paid is hosting an event with General Mills and TikTok! We're seeking food-focused and Gen Z creators who would be interested in attending. See below for more info:

- Event attendance on February 5th, 2025 at General Mills HQ (General Mills HQ, Minneapolis. 1 General Mills Blvd, Golden Valley, MN 55426)
- Event duration: 12:30 - 3 PM CST.
- 12:45-2:00pm CT (meals & baking business unit)
- 2:15-3:30pm CT (snacking business unit).
- Creators do not need to prepare a workshop/session with any original material, just attend the event and participate in a 30 minute Fireside chat!
- No social media posting required.

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Creators will be paid for their time at the event and travel expenses (whether it be flights, gas, uber, etc.)!

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Unique Requirements

  • Food focused (recipe-creation, chefs, foodies, no Mukbangs)
  • Also open to out of the box, brand safe food/food adjacent creators.
  • Gen Z: any niche
  • TikTok Follower count: At least 10k
  • Must be based in the US.

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Apply Here
If you think you'd be a great fit, we'd love for you to apply!

‍Please Note: This is an expression of interest. If you are selected, we will notify you via email with instructions to formally apply to the collaboration. Only those selected will be notified.